The biggest year for live events in recent memory has officially begun.
From this month's Super Bowl in Santa Clara to this summer's FIFA World Cup across North America, brands are building fan experiences, VIP lounges, and immersive activations at an unprecedented scale. And with Los Angeles and Mexico hosting some of the most anticipated moments, Wilson Cetina Group is positioned to help bring your vision to life — on both sides of the border.
The 2026 Event Calendar
Super Bowl LX
Fan zones and brand activations are transforming the Bay Area for the Big Game.
Winter Olympics & Paralympics
Global brands are building immersive Olympic hospitality houses and sponsor experiences on the world stage.
FIFA World Cup 2026
The biggest World Cup in history — 48 teams, 16 host cities, 40 days of global attention.
Our focus cities:
- Los Angeles — SoFi Stadium and the surrounding LA area will be the center of the action
- Mexico City — Estadio Azteca returns to the world stage
- Guadalajara — A vibrant host city with massive brand activation potential
- Monterrey — Northern Mexico's commercial hub
We're ready to support activations in any US, Mexico, or Canadian host city — with bilingual project management and international production experience.
Super Bowl LXI
Valentine's Day in LA. The planning window is open now.
Looking Ahead: LA 2028 Summer Olympics
The world is coming to Los Angeles. The runway for planning starts today.
What We Build
Wilson Cetina Group specializes in high-end fabrication for:
- Fan Experience Zones & Public Viewing Areas
- Brand-Sponsored Lounges & VIP Hospitality Spaces
- Influencer Events & Pop-Up Activations
- Stadium Installations & Large-Scale Environmental Graphics
- Immersive Environments & Cultural Installations
Why Wilson Cetina Group
Artist-Led Craftsmanship
Founded by artist and fabricator Eder Cetina, WCG brings museum-quality execution to every project — from our recent collaboration with Diane von Furstenberg at the 2025 Venice Biennale to installations for LACMA and cultural institutions worldwide.
LA-Based, Internationally Experienced
Our workshop is in Los Angeles, and our experience spans the US, Mexico, and Europe. We bring local knowledge to LA activations and cross-border fluency to projects in Mexico City, Guadalajara, and Monterrey.
Bilingual. Bicultural. Built for 2026.
With a team that operates seamlessly in English and Spanish, we're uniquely positioned for this year's North American event calendar.
Boutique Service, World-Class Clients
We've built experiences for Ford, Nike, Adidas, DVF, and LACMA. We bring that same level of craft and attention to every project — large or small.
Let's Connect
Whether you're deep in planning or just starting to think about 2026, we'd love to hear what you're working on.